I like a simple logo that is clean in look. I don’t like logos that look too busy.
I tend to prefer fonts that are thinner in nature as I find them more modern and classy looking.
A nice to have is for the logo symbol to be unique enough that I could use it on it’s own without the text so I can use it for a favicon etc.
For some inspiration, when I was trying to think of a design, I thought of an idea of a rounded mason jar tilted over with the lid to the side and possibly a tag hanging from the jar with something on it like “SJ” or just “J” (I have attached a sketch of what I was thinking except I would have had the “software” and “jar” words on the same line. I was thinking a retro jar like https://www.shutterstock.com/image-…HcK5eg-1-0 or the one in the attached sketch with a modern font for the text. I am not sure if it will be too busy but maybe something that depicts software in / coming out of the jar could also be good. Please note, this doesn’t have to be what you design, it is just an idea.
Whomever wins this contest will more than likely get to design another product logo for me also.
Update: I am noticing people trying to create jars made up of the letters S & J. I am not a big fan of this.
Also, I would like to see someone design a logo as i discussed, I.e. with a more retro, rounded, looking jar logo symbol and modern text.