Previously known as Gadgetbox Studios, we have been known in the Santa Cruz, CA community for 17+ years primarily as an audio recording studio facility. Our clients were almost exclusively independent artists, bands, musicians, and songwriters.
Since adding video production to our menu of services in 2014, we have diversified and started producing video content for a large range of clientele outside of the arts sector. From technology companies to real estate to event documentation, we are able to satisfy a much larger range of clientele.
Our hope is to find a logo that showcases both sides of our business (audio recording and video production) with a modern edge that doesn't come across as too corporate to our creative customer base.
Since our current logo has some brand recognition in our community, we would be curious to see if we could utilize some semblance of our past logo while giving it a refresh that more optimally reflects our new direction of video services. It's not absolutely necessary to do this, but it would be a plus. At the same time, we're ready for a more sophisticated logo that informs our customers of the combination of our audio and video production services and can help attract more corporate and professional work while continuing to reflect our creative and personalized approach.
We all really like something with a more 'hand-touched' feel.... simple vector lines and curves won't win us over.... tablet users will have an advantage, as we want something that has a detailed and hand-worked look. We are also partial to designs where the name of the business (Gadgetbox) is incorporated into the logo, as opposed to sitting along side/above/underneath it. The "Tracklab", "Anvil video" and "Sam Kaplan Photography" logos pictured in the reference photos showcase this look.