Wie Greg Farmer das erste logo design Abenteuer antrat
Awardedwines.com.au is a wine sales website for the general public and sells wine directly to restaurants and cafes.
The sale of awarded wines ensures better quality wines are sold to both the restaurants and their customers.
Awardedwines.com.au will enable the restaurants and their database of customers to buy quality wines at the best prices.
Awardedwines.com.au will differentiate itself through clean, efficient web design and intuitive user interface to deliver a user experience which helps users quickly find awarded wines and wines of similar variety and quality. The team behind Awardedwines.com.au has experience in online marketing as well as hospitality management.
The logo needs to reflect the sites strong emphasis on design and usability – so needs to be contemporary, modern, simple and clean.
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Awardedwines.com.au targets the 25 to 49 year old. It is an online savvy audience whom are regular users of the internet for research and purchases. Women and gay men are a large proportion of the target audience. This market seeks convenience and ease of use.
The wine community are typically high income professionals working in professional environments like Legal, Banking, white collar businesses with an interest in the arts and are attracted to corporate design and style.
A large portion of Awardedwines.com.au's audience like to discuss their wine and are usually proud of their choice of wine which is a direct reflection of themselves.
The Logo needs to be distinctive and stylish as well reflect all the principles of intelligent design which Apple has made famous. However, must offer the warmth of red wine and the crisp freshness of white wine
Awardedwines.com.au is a Web 2.0 site so will incorporate allot of the latest graphic designs as referenced in the site below : http://www.winesociety.com.au/
Typeface should be clear, simple and bold. We want something that stands out and which is not too complicated. http://www.jeffhendricksondesign.co
The logo should also have an element of warmth while being sexy and seductive as we drink wine for pleasure and it compliments our tastes in food. So logo should not be too serious or formal.
The 7 letters of Awarded and 5 letters of wines have already weighted AwardedWines to ‘Awarded”, moving us away from general or just wines, so logo needs to support this premise.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We will be using the following rating system to communicate how we feel about the designs :
1 star - Wrong direction, start over again with something completely
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your
4 star - design is being considered
5 star - made the final cut!