The FairShares Model embeds a commitment to Social Enterprise Europe’s definition of social enterprise:
1) Trading for social purpose and impact (social enterprise)
2) Ethical production and consumption practices (sustainable development)
3) Democratic (and socialised) ownership, governance and management (co-operative values and principles)
4) Social wealth creation (creating primarily shared / community-based wealth)
As part of the brand, FairShares is always written as one word with the S capitalised.
We would like a new mark/symbol that communicates these values and which looks good next to the words:
We would want to see our preferred designs next to these words before choosing a winner.
The FairShares Association is international in outlook and will require a vector (.svg or .ai preferred) format logo that can be localised for regional development work.
We will require a logo that works on both white and dark backgrounds or at least different versions of it for the different backgrounds.
Our existing logo which we need to better is attached for reference.