Here is some important background as we essentially have a few different entities all tied together (and we would like the logos and brands to "feel" the same).
WHAT WE HAVE CREATED (Holochain)
We have created technology that allows software applications to be run entirely by the users of the software, with no corporate web servers in the middle. Holochain allows for truly peer-to-peer applications -- think Facebook or Uber without the company in the middle - or Wikipedia without ever needing to fundraise again. Relative to other distributed application infrastructures such as Blockchain (Bitcoin, Ethereum), Holochain applications are faster, cheaper, fit-for-purpose and customizable by their users.
We have created an example application that is basically a peer-to-peer alternative to Twitter. We call it Clutter, because a clutter is a flock of cats... and cats eat birds. And because all this social media certainly feels like clutter at one level, at least to us.
When someone uses a holochain application (like Clutter) they run a copy of the application on their device (their phone for example). This allows them to send messages, browse other people’s feeds etc. It also allows them to store and host a randomly selected subset of the content generated by that application community. This hosting is, by default, the responsibility that accompanies their participation in the community. This communal responsibility for hosting makes it so that applications can be run with no web servers, no centralization, and no need for ads or other revenue generation to pay for hosting.
We believe our approach actually mimics the approach that nature relies upon for storage of information and facilitation of social coordination. Language is not held by some third party - it is held locally, in the brains and bodies of the participants of the language. No two people have an identical copy, but through interaction, speakers are able to generate enough shared overlap in their mental models to enable them to coordinate action successfully. We refer to this natural "distributed storage model" as "holographic storage" and we believe that nature favors this model because it enables much richer forms of experimentation and learning than more centralized methods. In short, we think it is critical because it improves adaptive capacity - the ability to try new things and have successes propagate widely while reducing the spread of risks or failures across a community. Holographic Storage is how we "hold" language. It is how we "hold" culture. But it is not how we "hold" the applications that we rely upon to connect with one another online -- yet. We believe we are changing that and that this shift will not only impact applications - it will impact organizations. We believe that it can catalyze a shift in our coordinative capacity across all spectrums of society - from business, to civic organizations to governance.
We've combined some of the best parts of blockchains (hashchains) with the best parts of bittorrent (Distributed Hash Tables). If you want to look at our current website and placeholder logo check out: https://holochain.org/
WHAT WE ARE CREATING NEXT
We are also preparing to spin out a startup (HOLO) focused on creating a new distributed application hosting ecosystem. This will allow anyone to earn income and recognition by using their computer's spare storage and processing power to support others in running distributed Holochain applications.
We believe this is actually critical to creating a functional distributed internet because it allows people to contribute in one context (perhaps using a home computer) and consume in another context (while using their mobile phone). We think this is essential for applications like a "distributed youtube" for example - where you might want to watch videos on your phone, but don't necessarily want to host and serve them from your phone. You might, however, be willing to offset your use by hosting other people’s content with your home computer.
It also allows application developers or members of an application community to "sponsor" visitors without those visitors having to bear the full cost of "application community membership" - i.e. storing and serving content from their device. This allows for easier onboarding of new users, who can interact through a web browser, for instance.
Holochain is the underlying framework. The incentivized hosting ecosystem that we are building is HOLO.
We are very much inspired by nature's organizing principles and so would like a slightly more organic logo than most tech companies, but not too "granola" either.