We are a new company selling liqueur/wines with a biological and natural base, mainly cooking wines, honeywines, wines with goes with cheese, so not the regular red or white wine. The liquer will be with all sorts of ingredients like "drop" (= licorice), "stroopwafels" (syrup waffle), but also all kinds of herbs and fruits.
Our name, Soetendonck, is an, by ourself, invented Dutch familyname, written in “Old Dutch”. Eventhough the name is old Dutch, we want to have an unique, new, fresh, modern, young logo…..thus an old name in a young version of itself…….
We want to convey the following:
- Gezelligheid (typical Dutch word which best described as “cosy togetherness”
- Sweet (as most liqueur/wines will be sweet and also the word “soet” from Soetendonck means “sweet” in Dutch.
- And last but not least: a bit quirky (=weird in a good way)
Our targetgroup is people from 18 years and older.
Please try not to use specific objects in the design, such as glas(ses), grapes, bottle! Use the words as mentioned hereabove, see the word "sweet" (soet) more as lovely, but strong though.. Don't forget the word "quirky", so be original!!
After the logo, we probably are going to use the same (winning) designer for the follow up (bottle labels, bottle design, packaging design, webdesign)