In4me2 is a suite of hosted communications systems (web, email and sms) that automatically sources information from all aspects of the supply chain (supplier, transporter and destination) and then automatically provides targeted supply chain information to the various role-players in the greater supply chain in order for them to run their respective businesses in a more efficient manner and ultimately profitable and safe manner. The important aspect here is that this product can do is show role-players aspects of operations OUTSIDE of their own business confines e.g. show a transporter something about where he is going to pickup goods or drop them off
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Target audience is South African and extremely large (i.e. hundreds of thousands of users) is very varied from quite poor to ultra corporate. Age varies dramatically but does not include anyone under 18y. Education levels vary from almost completely uneducated to highly educated. The commonality that exists between all these varied users is that they are all essentially doing the same type of work (i.e. producing, transporting or receiving goods) if only on a very different scale.
In time the In4me2 product may expand to other African countries e.g. Malawi and other developing nations e.g. Brazil