There is a similar 90 year old organization in Iowa whose logo is also attached, Iowa Ornithologists' Union. They use the state bird (Goldfinch) superimposed on a map of Iowa.
We would like to use a different bird (outline image attached and labeled Kestrel) and it would be nice to also have an immediately recognized image of Iowa, perhaps also a map but would like not to appear to be copying the existing organization so perhaps the Kestrel soaring over a map of Iowa that has been tilted back, or some alternative treatment that is still recognizable.
The Kestrel needs to remain pretty true to life in shape (the attached is a tracing of a photo so it's original by us and can be used.)
I've also attached a mockup of a Wordpress header image that will contain the logo. If you would like to propose a header treatment as well, that would be great.
We will have a tagline but it's not yet finalized. Would like to be able to use the logo both with and without a tagline depending on the context.
The primary target would be male and female, ages 12-18. This may tend to be teens more interested in science and nature than in football and fashion. Want to demonstrate that birding can be cool and is not JUST for nerds. Also want to communicate the social aspects of birding such as group field trips, sharing of photos and sightings with peers. There is also an element of competitiveness as birders love to find unusual birds and share the news with others. Finally, we are trying to encourage teens to become more interested in broader habitat and conservation issues, using birding as a means to develop that interest.
Having said all this, we also want the organization to appeal to potential funders such as adult donors, foundations, and corporations so it needs to be perceived as demonstrating responsibility and reliability.
The logo will be used on the website, printed materials (business card, letterhead, brochures, etc.) and on hats, t-shirts, etc.