Some background information on the name might also help. Watching TV was a big deal growing up and when your parents told you you had to go to bed it left an emotional impression. You were sent into the dark, away from the brightspot. Control was removed and you were made to feel like the child you were. The name and the design should tap into that emotional impression. So, we feel like we found a name that works with that theme and we are looking for a design that also works with that theme.