Bill Analysis.net has made a profitable living analysing mobile phone call costs exclusively for telecommunications companies. The process being:
Telco collects the bill from the consumer
The bill is analysed by Bill Analysis.net
Telco returns to the consumer with a report highlighting the savings they will make by switching to their company.
What is the brand’s key business problem?
With mobile phone calls becoming less profitable for telecommunications companies, Bill Analysis is becoming less important.
What are we advertising?
While the telecommunications industry has given up on making money from phone calls and is concentrating on data; individual consumers, SME’s and businesses want to save money on their phone bills…especially in today’s tough economic climate.
Who are we advertising to?
What media have we chosen to do this?
To begin, to keep advertising costs low, we are launching on Facebook, reaching individual consumers and small business owners.
What do we know about our target audience?
Everyone needs to slash costs. Especially individuals and SME’s.
“Where possible, consumers are saving whatever money they can or reducing debt.” B&T Magazine, 19th March 2009.
"While conditions are very strong in parts of the economy, other parts are finding things very difficult because of either the high exchange rate or the ongoing restraint in household spending and borrowing." (Reserve Bank of Australia (RBA) assistant governor Philip Lowe; The Australian, June 24, 2011).
People are time poor. We need to communicate to them that we will make it easy for them to slash their mobile bill costs.
Increasing rate of social media use, which is perfect for spreading the word about Bill Analysis. (I saved 50% on my bill…therefore you can too).
What is the single minded claim we are making?
Analysing your mobile phone bill is a quick way to make Big Savings.
Tone and Manner
Professional, Modern (hi-tech), Simple.
Check out the logo for http://www.facebook.com/MikeMuellerConsulting notice how it incorporates more information. I like this too and I've attached a drawing of what I'd say in a similar way below. This logo is designed for my Facebook page too so please use this size (same as Mike). I am going to have to update this monthly, so if it's possible, can I also have a PDF I can type in and save to jpg to upload. Also require the RGB of any colours used in case I need to use them elsewehere.