We want to update our existing logo, keeping the nuts and bolts in place but giving it a more modern look. We want it to integrate with our existing logo so we don't need to necessarily change everything we have at once.
We are in the property management business, primarily apartments and office buildings. Our trademark or signature is the bright blue glass peaks in the front of each of our buildings, and the existing logo tries to capture that peak.
We would like to consider making the letters be more dimensional. Similar in theory to the numbers and letters on the back of a bmw, where the letters look chrome or like brushed aluminum but raised in the center of the letter and beveled on the sides. An Audi logo (the circles) or Mercedes Benz logo have this same concept. This is merely an idea, we're not sold on this. We are including some samples of letters just as samples, we're not suggesting these fonts or to mimick these, just the idea of a dimensional metal letter, but we're not set on this for copy just an idea.
The logo should be more formal than whimsical, not cartoonlike or cute. The primary color should be deep dark blue and we like the way the light appears to shine through to give the peak dimension.
We are showing our existing logo as well as some of the peaks of some of our buildings which are what we're known for in this area. Most people think all of the peaks are the exact same when in fact they are all very different.
We've had great success with the designs in a previous project and look forward to more excellent designs and designers. THANK YOU!