"The mission of this company is to attend to the need for many societies to fight a global metabolic plague, providing information and education about the low-carb-high-fat (lchf) diet and the health benefits it can provide, in order to help people achieve, maintain and sustain stable weight and blood sugar levels."
Besides informing and educating about the benefits of a LCHF diet the company sells low carb half prepped mixes as well as finished products.
Target group are people who want to buy premium, and feel like they're part of anexclusive club.
The logo should look like it fits in with people who drive Mercedes,
Lexus, BMW, Porsche.
It should have the words, along with a feeling of prestige; see example for polish and 3D effect we're looking to infuse into the brand imagery.
It's not just about prestige, it's about distinction.
Optimally it should convey a feeling about feeling good about yourself.
Other thoughts (but not set in stone) are:
Firstly using blues and sea greens (beachy colors) with a pop of bright green or bright orange or bright yellow.
The other option is to go 100% sheek and classy, so navy blues, silver, with a hint of crimson.
No matter what, we definitely want a glossy look to it, not flat.
Third, let's see if we can get an outline of a healthy, fit, girl and guy figure outlines together on the logo.