We are a company that edits video footage from sports/action cams (think GoPros) to produce short films.
Target audience is adventurous, outdoorsy, energetic with a hint of narcissism. Looking to capture the associated lifestyle of the "weekend warrior", not just the idea of film creation. Demographic is expected to be 24-39, skewing towards male.
We would like Veego to be perceived as inspirational, creative, professional, yet approachable.
ADDITIONAL INFO FROM THE COMMENTS SECTION:
Hey everybody - for some clarification, we are producing short films that show the users participating in various challenging, outdoor activities, races, and events.
A few of you have managed to create entries that capture the spirit of accomplishing a goal, which is a theme we'd like to incorporate if possible.
In addition, we have the "play button" concept, and a global/"where you go, veego" theme. Each of these is a great idea to design around, and all of them will be considered based on the quality of the entry. Thanks!