We're looking for a simple, minimalist logo type with some kind of symbol/emblem. Misch Masch can sort of be translated to "mix mingle" (as in mix and mingle). We're taking this serious, but are a humourus bunch, so it can be playful, but it needs to cater to the everywoman/-man. The word "beer" can be included in the logo type. Also, our first beer will be a lager, so the word "lager" can appear too.
We're thinking black or white, but are open to suggestions concerning color.
Our product palette will consist of a selection of very different blends and brews. We'd like to have a logo/symbol that is simple so that it can easily be combined with other interchangable design elements such as illustrations as well as stand on its own.
As an example, let's assume we're going to have a brew called "nut cracker" and we'd like to pair the logo/symbol with a humourus illustration of well, nuts being cracked or something like that. The logo should work in this scenario and be striking and clear, but not detract too much attention from the illustration which could be very detailled or really simple.
Ideas for logo and symbol:
We're picturing something strong but elegant. The symbol may be used for the bottle caps, so we're thinking something circular. The two Ms from "Misch Masch" could be used for the symbol, maybe something with negative space.
Our brewmaster is a big M. C. Escher fan, so one other idea was to combine the two Ms in way that they form an impossible geometric shape (think two Ms in a perspective view, one standing, one laying, for example). It doesn't *have* to be circular though.
Another idea was to use some kind of animal or object for the symbol (cetainly nothing cheap like a beer bottle or hops, unless it looks bloody amazing). We're open to suggestions, just don't go haywire :)
One further idea was to have hands potruding out from the symbol in all directions, with all of them having different gestures. One hand could be showing a middle finger, another could be making a thumbs up gesture or show a peace sign, another could be holding a cigarette etc. (see sketch number 3 and 4 in our attached files)
Our brewmaster has spent some years living in India and Tibet, maybe the logo could have some oriental influences, but it would have to be really "soft" if at all.
Examples of designs we like:
What follows are a couple of links to designs (logos, symbols etc.) that we like and that show the direction we'd like to go in:
http://www.doppelleu.ch/de/chopfab-…pfab-draft (there's no symbol in the previous two, but we really like the simplicity)
http://www.pepillo.ch/media/catalog…/10479.jpg (another good example, we like this one a lot)
https://www.brewdog.com/beer/amplified/tokyo (brew dog conceptually comes really close to what we're envisioning. A simple symbol and logo typface that can be combined with all sorts of illustration and designs. Important: our logo does NOT have to be applied OVER the illustrations, it can be apart, this is just a good example)
http://www.bierliebe.ch/biersorten/ (this is a very interesting link showing many local beer labels and design from recent years)
https://www.shutterstock.com/de/ima…-521699932 (please don't use this, just another example of what we mean by combining logo and an illustrative element, in this case the background)
Additional links and infos:
The attached files show a few sketches we made (don't laugh). The ones we like have a red border. Some have numbers, but they don't really mean anything, except for numbers 3 and 4 which we referenced above. This doesn't mean the other sketches should not be looked at, but the bordered ones are simply the ones we like best. Be adventureous ;)
Important: sometimes you'll see "Misch Masch" written like so "Mish Mash", this is WRONG! It always has to be written with a C.
The following are links to stock images of hand gestures, not that you should use them, just added to help understand what we meant above: