The name, "populuxe" derives from the combination of "popular" and "luxury", but represents the world view in America from the 1950s and 1960s where people were consumed with futuristism and the Space Age. Mid-century modern architecture began to emerge during this time period.
The design does not have to convey "popular" or "luxury", but I wouldn't mind entertaining a more vintage retro or even space-age design, but prefer simple.
You can take inspiration from futurist city-scapes or vintage cars with fins, or wherever your mind takes you.
We want to convey ethical, knowledgeable, and trustworthy, but also cool and creative.
I've attached a sample logo that I like. Please don't blatantly imitate it or believe that the winning logo must look like it. I like its simplicity and shape—looks very retro to me.