Create a new logo for Parabola, a startup launching soon from a top accelerator program!

Technologie

We make a tool that enables anyone to perform sophisticated analysis easily. It competes with traditional spreadsheet software, and is used for similar ad-hoc tasks. The target audience is analysts, specifically those in marketing and other disciplines that are traditionally a little less comfortable with complex math/data. It has many smart defaults and has an easy to use, drag and drop interface. We're trying to appeal directly to the end user, rather than to the enterprise. Parabola is data-centric, but is fun/easy in comparison to traditional tools. Users should feel that Parabola is on their side, making them better than they were before. The logo should strike a balance between serious and playful (somewhere between Excel and Slack).

I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Let designers make suggestions: Aquas: Empathy, compassion, clarity and precision.