Our brand stands for mind blowing coffee and fresh coffee roasting. We focus on the highest quality in all stages of the coffee value chain - from the selection of beans straight from the farmer to the roasting, brewing and delivery of our coffee. Our product selection will include evergreen custom blends, as well as special seasonal offers. Our love for detail and passion for good coffee is something that every customer should feel when entering our store offline and online. We want to share this passion therefore education of customers on production and various roasting and brewing methods is part of our story. After each visit, customers should have ideally learnt something new about the process and sensation of a good cup of coffee.
Webpage / Interior:
All interior elements should have a warm, inviting and clean feel. The colors should be bright, and include some elements of light wood. The Cafe can be seen as a cozy Apple Store Café. Our webpage will look similar with a very clean UI/UX approach and a clear guidance for each viewer. Whether he wants to set up a subscription or discover more about a blend, the information and imagery will feel well curated and will have the right amount of everything.
We want to take a digital approach for perfecting the experience of ordering. Apart of offering the newest payment methods, we want to introduce a membership option in which users can order their favorite coffee on an App before arrival, so it’s ready when they get to the Café. No waiting or paying will be needed.
We want the Icon to be recognizable and ideally made up of one color only. This color should be colorful outstanding and visible within every image, no matter if its on a cup, packaging or a poster in the background (Blue Bottle is a good example). The font however, can be in a shade of grey. The Icon and Font should fit to plain packaging that you could imagine in the background of an image within a social media post of the typical millennial showing off his lifestyle. A customer should want to display our logo at home on coffee containers and cups and brewing equipment.