Lifestyle blog/vlog and coaching service for any father who wants to better at the only job that really matters. This site will help a father better manage his life so he can be a better dad (e.g., overcome addictions, manage finances, improve physical/spiritual wellbeing).
Target audience is fathers (and mothers who want to help their husbands). The purpose is to inspire men to be better fathers, and all around better in how they manage their life, parenting, finances, health and nutrition, and their presiding responsibility. Let's face it, America is having a father-less crisis and I want to help.
The concept behind Right Away Dad comes from two things:
1) when you're a father, you want to have a connected and trusting relationship with your children so that when you need them to do something they say, "Right away dad!"
2) as a "right away dad" you prioritize responsibilities and manage your life in such a way that you can connect wit your children in meaningful ways—you do the most important things right away.
I want the logo to look simple, clean, and connote optimism and proactiveness ("right away" concept), and also masculine while not brutish (like army or lumberjack).
I like the idea of having Right Away Dad be an acronym (RAD) and the logo to be something that can easily be transferred to web, email, swag, and print.