Updated Info for all designers:
Our contest has been filled with lots of Circles and Squares that have 516 in the center, and/or where 516 has been the most prominent piece your eye catches. We have found we are NOT drawn to this as the primary base for the design. Not that it can't have this incorporated, we just don't want the logo to be 516 in a circle with the word Collective behind it.
In providing feedback to several of you - we are learning how to better describe what we like and don't like - and what words to use. Thanks for your patience in this. So we wanted to give this feedback to all on what we are seeing that we don't like, and the directions being used that we do like.
Our attempt to help define the direction and/or our wants/desires in the logo:
A Mark - we do like the logos that have created a design or a mark in them along with the word Collective. Some have use 516 as the center of the mark and that is peaking our interest.
Collective - Collective is a group and we like the mark aspect of the logos reflecting that we have multiple businesses/units as a part of the group of companies we represent. We are a collective but we work together in supporting each other. 516 collective just happens to be the mechanism at the center which allows this.
What we do - We want the logo/design/mark to reflect what we do in some way, which is hard to make in a simple design ( at least for us non-creatives to visualize, which is why we thank you all for what you do) ..... 516 Collective is a holding company, that means we have other companies under/around/partnered with us that we own or have partial ownership/investments in. We are not a brokerage or private equity fund that puts money in and then sits back and watches - Our success relies on their success and we are partners in that, we provide as much or as little support as they want/need - not only financial support, but strategic & operational - along with consulting and growth. We also do a lot of charitable work with our goal being to help each individual company be as successful as the can - so we are all successful in our endeavors - then we want to give away as much as we can - the more we make the more we can give away!! Some of the businesses we partner with are extremely strategic from an investment stand point, but our desire is to work with world changers and culture makers that are driving the change our world so desperately needs!!
Our mission statement: "We do more good in the word using the gifts, talents, and abilities God has entrusted us with."
Our company is not the best at everything, but we strive to be the best at what we do. We are not creatives like you - but we know that each of you have skills and abilities that far exceed ours in this area. That is why we are partnering with you for the design. This is the way of doing things that describes what we do as a holding company. We want to use our gifts/talents/abilities and partner with those that use their gifts, talents and abilities - and together we can accomplish greater things. At the core, that is what we do.
Our hope is to have a logo that reflects that.
516 is from Matt 5:16 " Let your light Shine before men so they may see you good deeds and praise your father in heaven." I do not necessarily want that to be a part of the logo, but am not against it. I just want you to know where that comes from. Looking for a clean professional logo, nothing too whimsical. The company focus is using our gifts, talents, & abilities to do more good in the world. Although we make money as a company, our focus is to help change the world for the better in all that we do and be as charitable as we can!