Elegance. Functionality (warmth, wind and rain resistant) Top quality. Luxury item. See above Sarah Bashford, Ghirafa (like how it's constructed, not the color scheme) and Leopard. It seems like the black background with silver/grey lettering look more upscale.
The picture of the dog on the rock is the current hang tag, website and original brochure so is known..
Mac, the black dog was our inspiration five years ago. If a logo inspired by this photo could be developed it would be familiar and therefore useful from a marketing point of view. However, I'm open to new and exciting ideas and flexible.
The pictures below show a variety of technical fabrics and leather. The also show how roomy and generously cut the garments are.
Logo will be incorporated into new business cards, hang-tags, labels, and a new website .There's an opportunity for the winner designer to work on the subsequent one to one projects.