Create a fresh, but classically inspired brand mark for the "S40 – Italia" event to be used on BLACK background materials including t-shirt and brochure. The brand is S40, but the event is S40 – Italia. However, you can use ITA instead of ITALIA.
One idea is to abbreviate the ITALIA to ITA and create a brand similar to the attached image for ITA 86, but place it on a black background.
For our purposes we would use "ITA S40"
The ideal designs will be elegant and not flashy. A attendee should be able to wear the black shirt anywhere and have it not be obvious that they went to event. It should not scream across the room. It should communicate this is more of an insiders event. Those in the know, will know what the brand means.
Elegant not showy
The ideal design should not use a lot of color. In fact, I would almost recommend a engraved or embossed treatment for the logo. A design that does not require more than one color will be preferred.
This is an event for people who appreciate good art, sculpture, and architecture. It would be good to borrow from the classic style often found in Italy. The design (typeface, style, layout) should be timeless. I would recommend a Serif font for a timeless effect.
The mark should be strong and bold. It should stand on it's own without any embellishment.
The logo must include "S40" and either "Italia" or "ITA"
I have attached a logo below that comes to mind when I think of this design in my head. Obviously, the use of color is not what I had in mind. But, I like the simple use of the letters to evoke some emotion.