Living Key (livingkey.com.au) provides a comprehensive sustainability and liveability design development and performance assessment/rating of properties (land and house) and the surrounding community services and amenities and transport links. The system rates the performance of the property against seven core categories: Energy, Water, Liveability, Resources, Nature, Community and Transport (see attachment for a description of each).
The objective in developing this business product is to address a market need for an easy to understand system which addresses the key liveability and sustainability features and attributes of new and existing properties as well as the surrounding community services and amenities.
Living Key is unique in that it integrates, in one system, the key elements and criteria which combined provide a quantifiable measure of the social, economic and environmental sustainability of properties and applies an assessment score based on the optimal performance which can be achieved in any criteria. The strength of this system is how it rates, displays and describes the performance achievement of properties.
The system incorporates, addresses and speaks to contemporary social, ecological and personal health and quality of life issues and concerns, and provides information and recommendations to industry and home-buyers about how a 'high-performance' property can be achieved that is thermally comfortable, accessible, energy, water and resource efficient, linked to community services and transport infrastructure, is cheaper to run and will be a smarter investment into the future.
It is a valuable tool for consumers, selling and renting agents and builders and property developers who typically do not have the language of sustainability or a methodology to benchmark a property’s performance.
Background: The business has been operating in development phase for a number of years, however due to changes in the original business partnership the new brand and marketing name, look and feel are required.
Significant design work has already been done for logos, icons and star ratings used for each of the assessment categories (see attached), and which preferably would be retained and adapted to integrally align with the new business name and brand.
The clients and sectors the product is targeting are:
- Discerning ‘green-property’ buyers, focussing on the later 20’s – mid-40’s demographic, and small mid-scale developers
- Urban residential properties, infill and greenfield, and houses that are single, detached, attached, units, apartments, low rise and multi-residential
- Property purchasers, developers, sellers, builders, architects/designers, real estate agencies, local governments.