If you've ever lived in or visited California, you know that things are different out here - the weather, the culture, the people. BRO-CAL started as an outsider looking in. An East Coaster relocated to San Diego for what he thought was a temporary move. 7 years later, that outsider is now on the inside of all things California. Whether it's surfing, skating, snowboarding, or just hanging out on the beach in February when everyone else across the country is shoveling snow, BRO-CAL is dedicated to the California lifestyle. The name BRO-CAL is based on the lingo of the "locals" that live in California - those that call each other "BRO" and "BRAH". BRO-CAL's products include t-shirts, hoodies, hats, and more.
BRO-CAL markets to the surf, skate, and snow culture.
We are looking for a logo to represent our company, BRO-CAL.
The logo will be printed on t-shirts and other articles of clothing, in addition to being used online.
The logo should incorporate aspects of the surf, skate, and snow culture.
Look to some of the other players out there for inspiration (i.e. Quiksilver, Rip Curl, Billabong, etc). Attached are example logos from those companies.
The logo must have the words "BRO" and "CAL" in it. The logo must have a creative object (i.e. a 5 pointed star, a wave, a surfboard fin, etc) in between BRO and CAL as part of the logo. Please either use all caps or capitalize the B and C in BRO-CAL.
We would like to see 2 different examples of this logo: 1 on a black background and 1 on a white background.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.