Pool Safety Systems Limited (often referred to as PSS)
PSS are a small UK based start-up company, involved in the development of electronic safety devices and systems associated with protecting individuals in a swimming pool environment. Some of our products are developed for retail and some (mainly the systems) for business to business sales.
The business is not only forward thinking in its products but also in its entrepeneurial spirit and the way in which we intend to market ourselves and our products. Contemporary, cutting edge, vibrant, lean are words which could be used to describe us. Traditional, corporation, legacy are not!
We would regard ourselves as being more Zoggs than Speedo, more Apple than Microsoft.
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The devices themselves will mostly be worn by kids and therefore need to appeal to them. However, fundamentally the company needs to sell the devices to parents and in the case of the systems, to professional swimming pool operators. The business also needs to have credibility with national and international swimming and lifeguarding associations.
An eye-catching logo which sets our business in its sports/swimming context, manages to communicate the seriousness of the safety element of our products, whilst also retaining an appeal to kids and parents.
The logo is intended to be used on all aspects of our corporate branding; from a new website to Powerpoint Presentations to corporate literature to our business cards and stationery.
We currently have a company strapline "swimming with confidence" which we would ideally like to retain.
We would like the logo to be supplied in as many digital formats as necessary to facilitate use on the web and in professionally printed media.