The Fit Kit
I'm Poul Nielsen - and I am the owner of a small on-site/ in-home Personal training company in Toronto, Canada. I created the "Fit Kit". It is a collection of light weight, portable and inexpensive exercise equipment that can be used practically anywhere you have a 6'x6' space.
You can read more about it on my website http://www.nielsenfitness.com/the-fit-kit Components include: Yoga mat, skipping rope, 18" foam roller,
resistance band, Swiss ball, Bosu ball, and two weighted tone balls - though this may change in the future.
The beauty of the Fit Kit is it is great for those without a lot of space. It can be used at the office, at home or taken with you to the park, and anywhere else that you can think of!
Currently we offer the product to our existing clients, and in the near future I plan to have the product screened with your new logo design.
I want to the "Fit Kit" to appeal to the greatest quantity of people possible. With that said, I'd like to have an original, exciting, and dynamic visual identity for this product.
The visual identity that you create will be used on the kit itself and on the web and promotional materials.
Unlike bulky and expensive equipment, the Fit Kit's competitive angle is its portability, afford-ability, and multiple use/exercise possibilities.
Thanks in advance for your submissions :).
We are targeting those that love home/portable exercise equipment and are open to the possibilities of variety in their workouts.
Those who don't need to travel to a gym, and deal with big bulky + dangerous exercise equipment.
Those who want to have freedom to choose where and when they exercise
Women - especially those who want to lose weight
Office workers - especially if they use a Fit Kit at the office
Boomers/older adults - especially if they use the Fit Kit at the cottage
We are looking for a simple, clean, exciting and fun logo featuring the "Fit Kit" name.
The logo should/could evoke the notion of movement, portability and quality.
In a vector based design.
The following colours may be used, but are not a requirements.
Attached you will see the logos for my two companies which will be promoting and using the Fit Kit. Feel free to be inspired by them, and create your own original work.
Do not use pink, shadows, no use of barbells or other trendy and cliche fitness icons.