The Concept: A lifestyle brand built around a monthly, curated snack box focused on helping consumers make smarter choices for themselves and their families.
Situation: Over the last five years, consumers have become more aware of the negative health effects of poor nutrition, so the snacking industry has quickly adapted to changing consumer tastes by offering more healthy options. While this is great news, it has created confusion for many consumers trying to make smarter choices about their food and nutrition.
Snacking is an integral part of the American diet with 64% of consumers shopping for snacks at the grocery store. Although most Americans eat snacks to satisfy hunger or to replace a meal; a 2014 survey from Nielsen showed that as much as 63% of them eat cookies and chips as snacks with healthier options lagging behind. This behavior drives $124B annual retail snack sales in North America.
Target Market: Women & Men, age 30+, well educated (at least a 4-year degree), middle-to-upper middle class, health & fitness is a priority
About The Logo: We want a logo that:
- Captures the excitement and anticipation we hope our subscribers will feel each month when they see the logo on the shipping box
- Includes an element that can stand alone as a favicon.
- Communicates respect and trust with a little fun - we do not want it to look like we are taking things too seriously but it should definitely NOT be silly or superfluous