FRÖSÖ PARK is a business park and a new urban district , situated in a province city in northern Sweden. It's a large area with several buildings like a new, modern hotel, with a huge SPA and a big conference area, a new, large business/entertainment arena which can hold up to 4000 people, a new art arena and a large number of business premises. Furthermore there are plans for building residential houses. The area is close-to-nature and very scenic with a view of the mountains, the woods and a great lake called Storsjön.
Future and present business tenants, future homeowners and all kind of visitors of the area.
WHAT WE WANT!
* The font Arquitecta
* The logo to be quite simple, clever and with few colors
* The logo to look good in black and white
* The logo to look good in large sizes as it also will be visible on large front signs
* The logo to be recognized at smaller sizes as it also will be visible on all kinds of printed material, homepage etc.
WE WOULD LIKE:
* A logo that creates a positive vibe/feeling for the area
* A logo that relates to the words; modern, new, active lifestyle, outdoors activity, close-to-nature, health, well-being
Please look at our logo inspiration board on Pinterest
After endless discussions my clients team and I have come to the conclusion that they would like a logo that has the icon/symbol incorporated in the text. We've been working on some alternatives, so please check them out and submit something similar. Thank you!
My client and I have been working separately with the logo as well, and we have finally agreed on a logo that they thinks suits them. So I have uploaded the ai-file and a png with the logo. Please have a look and work on how the three part (A) could look filled with color or what other ideas you might have. And also how we could use it on business cards, stationery, working clothes, facade signs etc. Thank you!