We're a small internet startup that has a lot of experience in the wine industry. We want to give the general public an easy-to-follow, non-snobby wine review and education experience. We want it to reflect the joy of sitting around with family and friends enjoying good company, good food and great wine.
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18-50 year olds who are new to wine but are a little intimidated or put-off by the toffy wine speak and elitists in the industry. People who would buy their wine at bottle-shops or supermarkets not so much at wine cellars. However we do want to educate our customers on the wine experience, so nothing derogatory towards those that do know their wine but still peer at us over their spectacles...
We'll be developing a website and an accompanying app for this project, so we're after creative logo with our lettering that's eye-catching but easy to read and remember.
Colours are not set in stone, obviously the maroons and whites/yellows blend in well with wine. However, upmost importance is that the logo is unique, easy-to-read and looks great as an app/website logo.
Design is to be fun, approachable and funky rather than corporate and slick.
Vector format please.