Client: Rozelle Community Childcare Centre (RCCC)
Scope: 1 main logo, print and web ready, colour and grey scale. Colour palette for assisting in web and stationary.
What we need:
A main logo for the centre (print and web versions, including full colour and grey scale options)
Colour scheme. For use to retain theme across stationary, web site, etc
NB: It seems all child care centres go for the tree in their logo. This seems obvious and would really suit our location, HOWEVER we want to stand out from the local competition, so please try something different
RCCC is a not for profit long day care centre that is community focused. The parents volunteer to support the management of the centre, and there is a great sense of community.
The centre is located within a very large beautiful heritage parkland with gardens and trees, and lawns. The centre itself also has large out door play areas, with tree canopies and a real feel of nature for the kids.
The heritage parkland is called Callan Park, and is in Sydney’s multicultural and diverse Inner West.
The Inner West is a city fringe area of Sydney City. The outdoor space and parkland that we have is very rare, and a very strong drawcard for us
Our strengths and key points of difference include:
High retention rate of amazing educators (some have been there for nearly 20 years!)
Parent led committee
Not for profit - all the money goes back to our kids!
Amazing outdoor spaces
Beautiful parkland location
Over 30 years serving the community
Diversity and inclusiveness
Internal - parents of current students, staff and suppliers
External - local families looking for childcare. General demographic of the area is 30yo+ professionals. Visitors to Callan Park will also see the Centre. We will have signage etc.
Staff and family newsletters
Cake stall banners
T-shirts, hats for kids excursions