It's a club of professional in the industry of food and drinks. Professionals mean Managers, Engineers, Marketers, and other TOP profesionals working on companies like Coca Cola, Kraft, Beer Manufacturers, and their supliers making machinery, bottlesl packaging, ads and the thillions of things and services that are needed to feed the world
We provide a communication environment for professionals and news in our sector, and a marketplace.
It's also as a Magacine in some sense, so th LOGO is going to make a role in the Magacine aspect of the website
The club is by invitation because the site is exclusively for professionals contrasted.
The BRAND consists of three words.
-Club as a reference to the exclusivity of the site.
-Darwin embraces the concept of evolution at internet for industry professionals.
-.net to give the meaning of online network.
MAIN MESSAGE ARE CONVERSATION - COLLABORATION AND NETWORKING
Bottles are ok, but other packaging are needed also to convey food