Based in Sydney and Melbourne Australia, CloudSavvy is a new technology brand at the forefront of IT as it sells hosted technology infrastructure – virtual desktops, online back-ups and online data storage etc.
Essentially we provide managed IT services at a lower cost than traditional services and offer our services via the internet.
Australian corporate - B2B – small to medium sized businesses (10 to 300 people). Two segments: cross-gender technology audience of C-level business audience aged 30 – 45, and small business owners also.
The job is to develop the visual elements of a corporate brand - namely:
• Two logos (integrated word and symbol) – normal and reverse;
• Company colours (colour palatte of three complimentary colours);
• Typography: one set of integrated fonts, size and spacing for 3 areas - body text, sub-headings and headings. Don’t need to be unique. Hybrid font if possible for body text sans serif are ok.
These elements will be used across electronic and print media for business marketing and also to educate the market about the cloud computing model. Primarily however, we'll market through the web so the logo should look terrific online.
Tone, feel and message
Clean, corporate but warm and contempory. Evoke a message that we’re responsible and can manage the customer’s IT but are equally progressive like other internet-based.