The logo should include a service mark and be focused on the company service name of Sharper Image. A second version of the logo should contain the words "Facility Maintenance" and "a Limited Company" added to the concept in an aesthetically pleasing manner. This is not a request for a second design, but rather a version of the logo with these words added.
Up to 3 colors may be used, and gradiants are OK. Final logo must be able to work as a one color for promotional materials such as pens, mugs, etc. A one color version will be required in final deliverables.
Color and font selection is up to the designer. We would like the final choice to reinforce the ideas of cleanliness (we thought white, silver, blue, green - up to designer though), and a strong company focused on customer service.
The overall concept is up to the designer but the goal should be the creation of a professional service focused brand designed to allow prospective customers to visualize our growth from a local market to a larger regional level. The logo should be iconic in its depiction but it may be stylized (think creative versions of fortune 500 or multi-national organizations).
Cartoon, "cute", clip art, or generic concepts will not be selected.
Logo will be used on all forms of company communications of varying size. Final file format must be vector based, EPS preferred.