Chasing Cars (chasingcars.net) is the name of my new consulting practice -- I advise companies large and small on Internet strategy, building high performance teams, and marketing. I am looking for a logo for this new company.
The inspiration for the name came from the Snow Patrol song -- "Chasing Cars."
Music Video: http://www.youtube.com/watch?v=FfZUxPF7AMI
Why did I like the name "Chasing Cars" for my consulting company? First, it reminded me of dogs that chase cars. Why do they do this? It makes no sense -- do they really think they are going to catch the car or have some other worthwhile result? I have no idea. What I love is that its instinctual, they just do it, against conventional wisdom. It's reptilian. Also check out the lyrics of the song. It has nothing to do with dogs chasing cars, it's all about the initial euphoria you feel when you fall in love. Also reptilian.
I would love to see a dog chasing a car in some of the executions, but this is not required. The logo graphic can stand on its own, with no company name. But some of you may want to do a logo that also includes the name. I'd like to see it both ways. Make sense?