The logo design needs to be clean and uncomplicated, and not rely heavily on colors and visual effects. Avoid anything that looks overly Web 2.0 (cartoonish, pastel colors, excessive gradients, bubble fonts).
It should contain the words “Keystone Systems”. There are no additional taglines or slogans to be included in the logo design.
I've attached a photo and clip art of a keystone for your reference. Personally I think the classic keystone shape looks dated, so it is not necessary to include it in the logo if it doesn't fit. Feel free to reinvent it or come up with your own unique design.
This logo will be used on our website, business cards, stationery, brochures, banners and embroidered swag product. It needs to scale well to large and small sizes.
Final artwork should be submitted in AI, EPS and TIFF format, with text converted to outlines in vector files. Please indicate what fonts were used in the development of the logo, as we may decide to purchase them for future marketing communications.