Primary: Buckhead Business Leadership. The Buckhead Coalition is a group of the top 100 business leaders. Membership is limited, and there is a sizeable fee to participate. The group works together to do things for the community. This target audience will be the top tier of individuals / businesses approached for sponsorship (banks, attorneys, financial institutions, real estate leadership, developers, deal makers, etc) The logo needs to resonate highly with this group.
Secondary: The next level of business owner/leadership in Buckhead. These are retailers, restaurants, financial services, professional services etc. that drive Buckhead’s economy.
Tertiary: The General Public. The Buck logo must be generally appealing, as this is a public program and will rely on public support (in part) for its success. But it is likely that this group will take its cues from the primary and secondary audiences (i.e., the decision leaders) anyway.