Simple Zebra is a advertising and marketing company designed to act as a middle man between tradesmen and consumers. As a new start up it is imperative that the brand is exciting, fresh,vibrant and bold. We want a brand logo that is instantly recognisable and inviting to consumers whilst looking professional to appeal to the tradesman. We want to play upon the black and white stripe effect throughout the logo. Other suggestions include highlighting the "eze" within "simplezebra" and also the possibility of using a caricature zebra within the logo. The character must depict a happy mood.
The brand will be visible to both traders/service organisations and customers. Both will have a diverse age range. The brand must be relaxed for both parties and the use of character image (Zebra) will strengthen the brand image. We are aiming to be approachable by providing a very simple solution and must be appealing across the whole marketplace. The brand will be used for various billboard campaigns and television adverts so it must be identifiable and understood from a distance.
The logo must be very visible. Use of black and white colours to support brand entity is vital and one more accent colour if required. The animated Zebra will act as the brand symbol. It must appeal to both general consumers and traders i.e. they must be proud to be part of the brand and have a very tangible feel.