Care Free Yachting
Care Free Yachting is a new business. It provides marine maintenance and services to private luxury yacht owners – both power and sailing.
The message behind the brand is that by investing in a Care Free Yachting services maintenance package they get to enjoy their boat without any of the stresses of ownership and the tasks of managing the maintenance of the vessel.
The slogan/tagline of the company is “Life is too short to be tied to the dock.”
The company is unique in that it provides a highly personalised and tailored service to each vessel under its care.
The name of the company articulates the experience that customers enjoy – they get to have care free, safe and fun experiences on their yacht as we take the care and worry away from them. While the brand needs to demonstrate this benefit, it must also reinforce the professionalism, diligence and quality of the services provided.
To attract customers that have made a major investment in a boat and are seeking to maximize their enjoyment and protect their investment.
High net worth individuals that are time poor. The tend to be male, 35 – 60, with families, English speaking, Australian nationality and they tend be either senior management or entrepreneurs.
Logo with the company name included and a separate version with the tagline: Life’s too short to be tied to the dock.
The design must work for full corporate identity – website, banners, business cards, vehicle signage, letter head and uniforms.
The design should avoid looking like a franchise brand, or other domestic maintenance service e.g. Jim’s Mowing or Dial Computer Geek etc. This is a highly personalized, skilled and professional service targeting high net worth individuals who are used to purchasing premium products.
No clip art please.