We are targeting fairly sophisticated web users who want to access premium web products, but do it without signing up for a subscription. We expect them to be 18-35 years old, slightly more males than females. We're focusing on the US, primarily metropolitan areas. Most customers will have at least some college education, initially, and have a cosmopolitan attitude.
Additionally, we will work with publishers and companies whose businesses partner well with Minno. These members of our audience will be a little older, on average, and they'll be thinking of Minno as a prospective business partner. Our logo should seem trustworthy and professional, but still modern and a little fun.
We chose the name Minno because the minnow fish is small, cute, and quick. We want to make payments frictionless and fun for the user, and we want to unlock a new source of revenue for publishers. We've included some mockups of our site that feature an underwater theme, and we want the logo to feel natural in that environment, but also to look good alone (e.g. on a white background).