These are two established professional businesses that want to promote their alliance to major customers.
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Target audience is government and large corporates. They expect the Rehab Network to be professional, but innovative and forward thinking.
New brand has to portray the company (Rehab Network) as:
- providing a holistic, comprehensive service
- innovative and creative
- professional but youthful
- a network of different practitioners and consultants
- client focused
We would like the brand to be flexible enough to take different forms
- website header
- business cards
- documents and brochures
This brand will need to work with the existing brands of the two companies (logos attached)