I'm a landscape designer specializing in sophisticated, family-friendly residential gardens. I need a bold logo that emphasizes my big concept approach!
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My audience is primarily young families in the San Francisco Bay Area. Typical garden renovation budgets are in the 80-150k range. This is a family that wouldn't hesitate to hire an interior decorator/designer for their living room, and I'm the same thing for outside. Typically clients have a checklist of low-maintenance, eco-friendly, good real-estate value/investment, but also want to achieve a sophisticated style that meshes with their architecture or interior. Or they're trying to apply character to a bland ranch or development house that doesn't have any.