Bed Bug Trapper
The Bed Bug Trapper is a patent pending device that attracts Bed Bugs into a moat like device using carbon dioxide (same as when we breathe out). Once they get into the trap, they are unable to escape. The device is placed under the legs of beds, couches or love seats to protect you and your loved ones from having bed bugs crawl up into the furniture on onto you. In the same way, if they are in the furniture, they will be attracted to the Bed Bug Trapper, crawl down the furniture and end up trapped.
This is a completely green product. Everything is recyclable, non-toxic, minimal carbon footprint. This is very important to us.
This device acts like a sentry (guard) as well as a trap. It acts as a guard in that if you put these under each of your bed legs, you shouldn't get any bed bugs coming into your bed. If they are attracted or are in your furniture, they should be attracted to the trap and be caught.
Website will be http://www.bedbugtrapper.com
This affects everyone - rich or poor. This will be mainly distributed online to begin.
Females 20-40 target. This will appeal to all demographics, single apartment dwellers, college students, mothers who want to protect their children and family.
Males - similar target though they may take longer to make a purchase than females or will need more prodding.
Again, green product. Those concerned about chemicals in their house can use this and feel safe and secure.
A little bit about bed bugs: Soon to be an epidemic across the globe. They have been found recently in dorms, apartments, homes, stores, even the occasional hotel. They are tiny (largest about 1/4"), reproduce fast, and drink blood from us to survive (lovely aren't they). It has nothing to do with the cleanliness of a place. They just like us warmblooded creatures.
Logo with name should Invoke a little fear along with a strong sense of safety.
Ideas: Looking for your creativeness. It could include a bed bug trapped, as a prisoner, bug in scope...
Maybe you don't have any bug shown, it's just a strong looking logo.
Logo will be used for website, packaging, and print.
Packaging will be in only 3 colors so logo will need to be able to accomodate that.
Versions needed: .eps, .tiff, .jpg