Bizen - better intelligence for franchises
Bizen is a new startup that provides business intelligence products and services for franchises. Bizen stands for "business intelligence zen" and has the tagline "better intelligence for franchises". Bizen is pronounced "bison".
After developing custom BI solutions for fortune 1000 companies, we are now turning our attention to franchise owners. As franchise owners ourself, we understand the need for simple, reliable, and easy to use reporting solutions for retailers. Our product is clean, intuitive, and designed to help franchise owners increase sales and maximize profits.
Our market is franchise business owners with a particular focus on retail franchises. Often times these are individuals who have had successful careers in management and are now opening their own businesses as a career change.
These store owners are typically not early adopters and have a low tolerance for wasting time and inefficient communication.
We want a logo that includes a simple picture of a bison (buffalo), in a stance reminiscent of the Wall Street bull. We feel that imagery will convey financial strength with a very stable and calm temperament. The stance of the Wall Street bull statue is aggressive with the head down and the horns presented. It does not need to be that exact stance, just inspired by it. The wall street bull is an image of financial growth and strength; a bull market. The bison is similar to a bull, but more stable. This imagery is aligned with the goals of franchise owners.
We are thinking that the head of the bison will be on the left with the body outlined over the top of the word "bizen". We are open to capitalization decisions.
Our initial thought is that the logo would be all black, but our colors will include blue and yellow as well (#266dbb, #ffc90b).
The font should be clean and reminiscent of financial services. Our initial thought is helvetica-ish, but we definitely defer to your expertise.
We are attaching a couple of pictures of the wall street bull statue as well as some pictures of a bison.
At the end of the project we will need the full PSD for the winning design.
-Jackson Miller and the Bizen team