We are a B2C company - our clients are the world's top minds, start-ups, entrepreneurs, angel investors, advisors and venture capital funds. Our design needs to feel contemporary and innovative to those clients.
We are out to attract the world's best talent. The identity needs to express the fact that this company is the a trusted leader, a safe place for advice, a cocoon of sorts;
The logo should suggest the company's colors. And on this we are openminded.
The logo should communicate (all or at least part of) these core aspects of the business
We offer a place for the best and most innovative minds to get to work and have fun doing it. We don’t meet at bars or Starbucks, but an actual office with Whiteboards, and collaborators,
- Creating networks
- Getting "Sound" Advice
- A VERY COMFORTABLE place
Recent Business School Grads, Entrepreneurs, Inventors, Investors, The City Kid, The Trust Fund baby, the recently retired "still want my hand on the pulse" kind of guy. The Advisor, The Project Manager, the Popular guy in town that has all the connections.
The logo should work in color, B&W, and also could be animated (but only if you have a great idea - don't feel obligated)
Some logos we like include:
linkedin.com (the in in a box - very clean and distinct)
twitter.com (their t is very clean)
The logo will need to work on a website, on a business card, on a powerpoint deck, on letterhead, and it should lend itself to fitting on an iPhone app icon.
We expect that the winner of the logo contest will likely go on to help us design new business cards and also help us give our website a refresh at the least.
We will need further help designing letterhead, a powerpoint template and a few other items as well.