We want our logo to appear professional, but at the same time be eye catching. It will be used for letterhead, websites (will build website around the colors of the logo), business cards, and affiliate banner ads.
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Logo needs to be clean and sharp. Simplicity is the key. We want a logo that will appeal to the blue collar worker or entrepreneurs who are in business for themselves, not the artsy individual. We also provide the service of partnering with others who can do training to offer them the credibility we have in the marketplace so we want a "large, stable, institutional" feel rather than trendy. We want the logo to have a national/international feel, not a regional or local one.
- Clean look.
- OPTIONAL: A tagline that indicates we are on the cutting edge of the industries in which we train could be considered as an option but may be removed from the logo itself--considered separately