We are looking for a logo to represent our internal campaign tagline – Surmont Phase 2: Set the Standard.
The logo can be designed one of two ways:
Surmont Phase 2: Set the Standard
Surmont Phase 2 – Set the Standard
The typeface should be clear, simple and easy to read. Our standard font is Helvetica LT Light. This font does not have to be used in the design, but may be helpful information.
The overall design should be simple and clean. We’d like to be able to use it for embroidered or engraved swag without having to completely alter the look of the logo.
Our corporate colours are espresso brown (Pantone – PMS 7532) and light blue (Pantone – PMS 657). Logos in these colours will be given preferential treatment.
We would like the logo to include pillars or columns in the design in some way. Either one pillar or six pillars should be used (as there are six points to our internal plan).
The logo does not need to be a literal representation of a pillar, building or Greek/ Roman architecture. We are open to modern or artist interpretations of the form.
I have attached a file that shows the image we are currently using internally to explain our concept to our project managers. We would like something cleaner and less bulky.