Surmont Phase 2: Set the Standard.
We are a small project group that is looking for a visual identity for our tagline. The tagline will be used to roll out a larger list of goals and commitments to the broader team.
We have developed a set of six commitments for the project that will set the tone and priorities for the project as a whole for years to come. We are referring to these commitments as our six "project pillars".
The pillar theme is important. All designs should include some representation of pillars or columns.
We’d like a visual identity for these six points that conveys strength, stability and represents the foundation of all future work.
We are in a corporate environment, but are open to artistic interpretations of the pillars theme.
This will be used for internal purposes only.
The target audience is our own employees. This will be a corporate, office based group of adult professionals.
The logo will be used on all internal project identity pieces (intranet site, posters, handouts, meeting agendas, etc.) as well as on internal swag, such as golf shirts, calendars, etc.
We are looking for a logo to represent our internal campaign tagline – Surmont Phase 2: Set the Standard.
The logo can be designed one of two ways:
Surmont Phase 2: Set the Standard
Surmont Phase 2 – Set the Standard
The typeface should be clear, simple and easy to read. Our standard font is Helvetica LT Light. This font does not have to be used in the design, but may be helpful information.
The overall design should be simple and clean. We’d like to be able to use it for embroidered or engraved swag without having to completely alter the look of the logo.
Our corporate colours are espresso brown (Pantone – PMS 7532) and light blue (Pantone – PMS 657). Logos in these colours will be given preferential treatment.
We would like the logo to include pillars or columns in the design in some way. Either one pillar or six pillars should be used (as there are six points to our internal plan).
The logo does not need to be a literal representation of a pillar, building or Greek/ Roman architecture. We are open to modern or artist interpretations of the form.
I have attached a file that shows the image we are currently using internally to explain our concept to our project managers. We would like something cleaner and less bulky.