Auto Boys will be a full-service automotive solutions provider. The divisions of Autoboyz will be:
Autoboyz garage- primarily dealing with the standard maintenance and repair of cars
Autoboyz tuning- sales of aftermarket accessories and performance enhancement tuning (pimp my ride)
Autoboyz import- auto sales
Autoboyz logistics- Auto industry business-to-business sales and servicing division
Autoboyz college- social enterprise that will train young mechanics
So the logo should allow for the addition of the extra division.
Autoboys is a very young, sophisticated, high tech, designer brand. It’s not just about designer appearance, but also about high quality.
The logo should be flexible and able to be used on:
Website and stationary
Clothing, such as racing/fashion jackets and shoes
Jeri cans of engine oil/petrol
Cars as badges, especially for cars we tune/modify
The logo can be Abstract not necessarily automotive. But the key thing in building the brand is that kids should be able to draw it on their notebook but distinct enough so it cannot be easily duplicated. The logo should be clean and traditional as the name is funky and youthful enough.
Have a look at designer car brands, such as Lamborghini, Ferrari, Mercedes AMG, BMW M, Porsche, Mobil, Shell & ducati (ignore the crests but see how the logo translates on both products and merchandise) to get the psychology behind what a car fanatic/racer would love. But try and bridge the gap between the fanatic racer and the luxury guy, such as MB, Rolls Royce, Bentley. You can research a bit into what they call the VIPstyle. It might give you some ideas. The demographic is wide but the key thing is they love their cars and take pride in what goes into their cars. The kind of client that will wash, wax and cover his car.