The logo will be featured prominently on our:
- drawing sheets
- business cards
- job site signs
We obsess about materials. Our signs may be carved into stone, wood, or rusty steel. If it helps, try to imagine you're designing the logo with a hunk of raw material. We'll look for logos that lend themselves to this sort of thing.
The firm name needs to appear prominently, for legibility when driving past a project site. The logo may or may not include the abbreviation "pc" (professional corporation) after the firm name.
Graphic elements would be great, but try to avoid cliche architectural references (column capitals and such). Graphics should be iconic and not cartoonish.
We love a range of dark blues, rusty orange-browns, pale greens, etc. Our drawing sheets are printed in grayscale, though, so the logo needs to work well in both color and grayscale. One color max per logo, please.
The overall aspect ratio can't be too terribly tall/thin or short/wide, probably 2:1 or 1:2 max.
Feel free to play with capitals and lower cases, letter sizes, serif and sans-serif fonts. The overall impression should be modern but strong and classy, not too slick or zippy.
We will need both color and grayscale versions in:
- vector format (.ai)
- raster format (.jpg)
- layered format (.psd)
Good luck! We can't wait to see what you make!