We are the top selling, multi-award winning leader in adult novelty and intimacy products within the adult channels. We are known for offering these type of products in an impulse purchace fun, light, high energy way that appeals to a much larger demographic.
The concept of this new brand will be a wireless collection of adult intimacy products It should be able to appeal to both men and women. Although main purchase demographic is women and couples late 20s to early 40s. The brand should feel unisex and appear to be speaking to a younger mid-to early twenty something with a cool hip vibe.
The Air and the O can be together or separate the O should feel dominant.
This collection will have its own feel from our current lines but can fit or reflect elements of the current Screaming O brand. (http://www.thescreamingo.com)
Not all elements are necessary but feel free to use which ever you like to We will also want to do a full concept packaging job with this as well.
The concept similar to the XM or RS feed radio type icon could work well.
I am currently seeing it as a clean simple logo on a negative field
a dominant O,
bursting ray effect
elements of or work well with red
hip cool design elements for rest of package and possible in the logo.
I attached our logo for reference but again this will be a separate collection under the brand.
feel free to ask any questions along the way.