We are a children's and parenting line selling things to assist everyone from infants to toddlers, children to parents, in making life easier, organized, and more comfortable. Our current line focuses on diaper bags, diaper caddies, pregnancy heartbeat monitors that families can listen to together, cloth diapers, drool bibs, portable changing stations, teething necklaces, pregnancy mold kits and baby handprint and footprint mold kits. Abbracciamo (meaning embrace) focuses on those we hold closest to our hearts and the memories we want to make with them, while living the daily routine which can be stressful. So, our aim is 1) to make those memories last, 2) decrease the stress of daily life with our products to simplify and organize, 3)focus on populations we hold dear to our hearts and the true meaning of ABBRACCIAMO. In designing our logo, please know that we have a large customer base who purchases our products who do not have any children. They simply love our products because of the quality, focus on organization, and versatility they bring with them. For example, we have had numerous male and female college students purchase our diaper backpack for college because of the multiple compartments and sections and our unisex neutral design. So when designing our logo, please do not make it scream "baby". We would love to see what you come up with and look forward to reviewing your design. We selected "childcare" as our industry because there was no other option listed for parenting or home life, however childcare does not truly reflect our industry.