Make a real estate firm hip and cool. We are based in SoMa (San Francisco), afterall.

SoMa Capital or Soma Capital

We are a real estate investment management firm. We raise money from institutional investors ($15-50 million per deal) and buy commercial office properties (office, retail, apartments, industrial buildings). The target audience will be institutional investors primarily (think Blackstone, KKR), who we feel respect clean lines and simplicity. Nothwithstanding, we are young guys and consider ourselves to be the "next generation" of real estate investor. We would also like to try and distinguish ourselves as creative, flexible, nimble, and fun, while also being trustworthy, diligent and reliable.

SoMa is a neighborhood in San Francisco where we were founded. SoMa is mostly filled with new technology companies and young kids. Its an up and coming real estate market, for this reason. We see a lot of similarities between ourselves and SoMa- young, nextgen, creative, fast moving, etc but we sit in an institutional world. Its a great differentiating characteristic to other firms.

Gray, blue and orange (dont need all 3)

The attached business card is from our old company. We like the simple logo/name but also want to explore some other ideas with the new company name. We also like the way the business card is laid out.

The other picture is of the Sharon Building where we have our office. Its a cool adaptive re-use of an old mens club in the heart of SoMa and downtown San Francisco. Its a stretch, but if there is a cool way to incorporate this into a logo, we would be open to ideas.